Owners Jason Iras and Sam DiNello founded the company after years of subcontracting each other in the landscaping business. “I used to subcontract Sam to do all of my aerations and dethatches, and he subcontracted me out to do all of his landscapes. After working with each other on a subcontractor basis for so long, we thought we might work even better as a team, so we joined forces in August 2005 and it has been a great journey.” said Iras.
Naturalistic Landscaping offers all of its services on trade, including lawn maintenance, aeration, dethatching, spring and fall clean-ups, weeding programs, shrub trimming, sprinkler system maintenance and repair, complete landscape design and construction, mulching, retaining walls, brick paving, pond installation and maintenance, and waterfalls.
Iras and DiNello are avid fans of TradeFirst. In their 16 months of trading, they have sold over $120,000 in landscaping services. “With most business, there is invariably a slow period of the year. Since joining TradeFirst, that slow time never happens.” A perfect example of the business brought in with trade occurred when they impressed a trade customer so much that he referred them to friends and neighbors. They now maintain the homes of four of their initial client’s friends every week, and have secured two additional jobs with neighbors of the client. “TradeFirst has helped our business to grow even faster than we could have hoped.”
TradeFirst has been a huge boost to their cash flow, enabling them to treat clients to lunch or dinner meetings and open sub-accounts for employee bonuses. Iras and DiNello have quickly become savvy trade members in their short time with TradeFirst, and their keen efforts have earned them Elite status. Their strategy is spending their trade on everyday items they need on a regular basis… things they had previously spent cash on for years! Tuning in to weekly fax networks and eSpecials helps keep them in the know about crucial TradeFirst events and opportunities. Most importantly, they have developed the habit of contacting their broker, Julie Schmid, before they even think of spending cash on anything. “More often than not, we are able to take care of what we need on trade.” Said Iras.
If you are interested in quality landscaping at a reasonable price from friendly professionals in every aspect of their business, contact Naturalistic Landscaping today at 586.739.7200.